The Customer
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Company Name: Amarena
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Industry: Distribution
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Location: France
From its early start supplying stereo equipment, then household furnishings and popular furniture brands to customers in French overseas territories, CAFOM Group has built out its distribution business to supply popular brands such as BUT, Habitat, First Deco and Darty in over 7 territories globally, with revenues of over €370M in 2020. Amarena was established as a separate agile subsidiary of CAFOM in 2020, to foster a new startup culture for delivering innovative digital solutions to the group.